Core Root · Lingnan Culture
Cantonese, Hakka, and Teochew cultures thrive together — Cantonese opera, lion dance, dragon boats, and arcade buildings carry millennia of vitality.
Greater Bay Area Culture Digital Research Institute
Rooted in Lingnan Culture
Digitally Empowering GBA's Heritage
Gathering the finest of Guangdong-Hong Kong-Macao cultures, activating millennia of heritage through digital technology, and building a GBA cultural community
Latest
NewsInstitute signs cultural digitalization strategic cooperation agreement with GBA Cultural and Tourism BureauEventGBA Cultural Digitalization Forum scheduled this quarter — inviting all participantsAchievementLingnan Cultural Digital Restoration Project selected as provincial cultural digitalization model caseCooperationJoint GBA Cultural Digital Education curriculum established with multiple Guangdong-HK-Macao universitiesAllianceNew members join the industry alliance to drive GBA cultural digital transformationNewsInstitute signs cultural digitalization strategic cooperation agreement with GBA Cultural and Tourism BureauEventGBA Cultural Digitalization Forum scheduled this quarter — inviting all participantsAchievementLingnan Cultural Digital Restoration Project selected as provincial cultural digitalization model caseCooperationJoint GBA Cultural Digital Education curriculum established with multiple Guangdong-HK-Macao universitiesAllianceNew members join the industry alliance to drive GBA cultural digital transformation
Four Cultural Systems · Building GBA's Heritage
Lingnan as root, HK-Macao as bridge, Red culture as soul, Ethnic traditions as colors
HK & Macao · East Meets West
Hong Kong pop culture and Macao's Macanese heritage blend seamlessly — Ruins of St. Paul's, Victoria Harbour, and cha chaan teng define GBA's unique cultural character.
Red & Contemporary · Innovation
From the Boca Tigris to the cradle of the 1911 Revolution — the red gene forges GBA's spirit, while Shenzhen's tech innovation leads the cultural renaissance.
Ethnic & Folk · Diversity
Zhuang, Yao, She, and Li ethnic intangible heritage, Spring Festival flower markets, Dragon Boat racing — diverse folk traditions paint a vibrant GBA cultural canvas.
Institute Overview
Four core pillars and industry alliance in synergy — achieving panoramic presentation, public access and industrial development
Core Values
Heritage · Innovation · Collaboration · Inclusion · Professionalism
Heritage
In-depth excavation and living preservation of GBA's diverse cultures, safeguarding millennia of cultural roots
Innovation
Technology-empowered cultural creativity transformation, leading industrial innovation with digital technology
Collaboration
Gathering Guangdong-HK-Macao multi-party strengths, co-building digital ecosystem, promoting open sharing of results
Inclusion
Promoting cultural exchange and sharing, open to diverse backgrounds, welcoming diverse industry partners
Professionalism
Rigorous scholarship, high-quality output, ensuring authoritative and credible content, setting industry benchmarks
GBA Landscape · Infinite Possibilities
Explore the historical cultural heritage and contemporary urban scenery of the Greater Bay Area
Cooperation Ecosystem
Industry-academia-research integration — co-building GBA's cultural digital ecosystem
Government & Institutions
- · Cultural & Tourism Bureaus
- · Cultural Heritage Organizations
- · Intangible Heritage Centers
- · Cultural Research Institutes
Universities & Research
- · Top GBA Universities
- · Cultural Digitalization Research Teams
- · AIGC Training Consortia
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Enterprises & Industry
- · Cultural Creative Tech Firms
- · Digital Tourism Groups
- · IP Licensing & Incubation Agencies
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